BRAND SPOTLIGHT | FeFē Napoli
We are between the end of the 19th century and the beginning of the 20th century. Naples is brimming with noblemen who flaunt elegance, refinement, good taste - the famous Neapolitan gagà -; tailor shops and fabric merchants are their second homes. They speak of politics (monarchy or republic), of the developing economy, of women, of life and they usually call themselves with a thousand nicknames and/or epithets, among these the most widespread is FEFÈ.
History of Neapolitan tailoring
FEFÈ was born in Naples in 2011 from an idea of Francesco Fossari and Serena Famiano, respectively lawyer and architect designer but with a common and boundless love for fashion, made in Italy and excellent Neapolitan tailoring. Francesco and Serena look at the market almost as a challenge and see the possibility of introducing in the world of fashion an extremely simple but at the same time incredibly sophisticated item: traditional pocket squares, revisited in a modern way, revolutionized in style, in presentation, in essence.
The exclusive prints, the essential centrality of a strictly Italian and artisan production,the use of only noble fabrics constitute the foundations on which the company and the ideals of its founders were based from the very beginning.The constant search for perfection, the pulsating attention to every detail and customer requests have allowed the Neapolitan brand in a very short time to be distributed today in about 40 countries around the world, with over 500 retailers and an online shop active since 2012 shipping to every corner of the globe.
Sartorial is better
Sartorial is better is the title of an advertising campaign of the brand, so loved by the founders that it became part of the brand in 2017. It literally means: "tailoring is better" and indeed it is enough to try a sartorial garment, born from the hands of skilled craftsmen, to understand the substantial difference that exists compared to a product entirely conceived by a machine - typical of fast fashion.
The hand-made sewing of a jacket, a shirt, a bathing suit or a sock, give the garment another fit, a comfort, a softness in the stitching that an industrial garment will never have."When you wear a garment made entirely by machine, your body has to adapt, while when you wear a tailored garment it will be the garment itself that will be able to adapt to your body".
Francesco Fossarico-founder of FEFÈ
Forever made in Italy
Made in Italy is not only a fixed point for FEFÈ but an endless love, a philosophy of life that is the result of a centuries-old tradition, of an indelible passion for craftsmanship. The entire production cycle is born and ends in Italy and more particularly in Naples, where tailoring is almost a reason for living, a mission to share, a constant search for perfection mixed with a note of imperfection that only manual work can donate. Elegance blends with craftsmanship in a perfect balance between tradition and innovation, modernity and quality.